Ah...the romance of the "original" Budweiser, yeah, you know, the original that was created 100 years after the previous original Budweiser and some 30 years after the original American Budweiser. If you didn't know already that Budvar are the youngest of the three breweries that bicker over the name "Budweiser" well you do now, so there are no excuses.
Now, while I have been unable to find a date for this rather natty sign I saw in a restaurant in Český Krumlov many years ago, it quite clearly makes the claim that the beer from Bürgerlichen Bräuhaus Budweis is the "Budwesier Urquell" or "Budweiser from the Original Source", in the same vein as Pilsner Urquell. So, the timeline is established, please stop calling Budvar the "original" Budweiser.
This post isn't really about who is the "original", it's about events in the year 1894 - yes you guessed it, I've been reading Der Böhmische Bierbrauer again, specifically the issue from February 1st of that year. In the "Miscellaneous" section of that particular issue there is a report about a meeting that took place on Sunday, 21st January 1894, location undisclosed, to discuss the possibility of building a new brewery in Budweis.
The attendees of the meeting elected one Dr A Zátka, who was a representative in the Bohemian Diet, or "Landtags", to preside over the meeting. Dr Zátka was an advocate for the new brewery, and from the notes in the piece from Der Böhmische Bierbrauer, many of the speakers at the meeting were in favour of creating this new brewery. A phrase though that jumped out at me was that the new brewery was described as being "das böhmische Unternehmen", or "the Bohemian company". From the context both of the text and historically as we know Budvar was founded as an explicitly Czech enterprise, as distinct from the "Deutschböhmen" or German Bohemians, so it was interesting to see it called out in a contemporaneous source.
Seemingly, there was confidence that such an enterprise would thrive, given that beer production had increased in the years prior to the meeting. Our friends at Bürgerlichen Bräuhaus Budweis and other local breweries had brewed an additional 100,000 hectolitres (85k Bbl), with production ramping up a further 100,000 hectolitres. It was boom time for beer in South Bohemia in the 1890s and the founders of Budvar clearly wanted a slice of that pie.
Obviously though, as anyone who has even considered starting a brewery, money would be needed to get started. According to a letter read out at the meeting from an engineer called Mr Jahn (possibly a partner in the brewery machine company Novák & Jahn, a regular advertiser in Der Böhmische Bierbrauer) the initial brewery would have an annual capacity of 30,000 hectolitres (25.5k Bbl) and cost 250,000 Florins. Thankfully for this time period we don't have to wade into the mess of Central European currencies, and based on the money table in the 1905 edition of Baedeker's "Austria-Hungary Handbook for Travelers", we can say that the initial brewery was priced out at about $52,000 at the time, approximately $1.7 million in 2024.
With this proposal in front of them, the attendees of the meeting agreed to "build a Bohemian brewery" with those already subscribed required to pay 1% of their subscription to cover preparatory costs. They also established a provisional committee to over see the work, with Dr Zátka being elected to likewise lead the committee.
The road to Budvar had taken it's first step...
No comments:
Post a Comment