Last week I was in Cleveland, Ohio, for a conference. Having admitted in several posts that I am a terrible beer tourist, I have determined that whenever I am away on a business trip I am going to try and change that narrative. Naturally I had done some research on Cleveland and had a list of breweries whose wares I at least wanted to try, time can often be at a premium on these conference trips and so I usually find a well regarded pub with a decent local selection so I can at least try a few new things.
Then I saw the magic words "Hofbräuhaus Cleveland" and knew without a shadow of any doubt that if time allowed then I would be going. Inspired by the thought of Bavarian style booze and food, I checked Google Maps and discovered it was 0.4 miles from my hotel...yeah, you know I was going there. Thus it was having landed in a much colder than Virginia Cleveland, and spent the afternoon getting set up for the conference exhibition, I took a stroll and allowed my mind to wander back to central Europe...
It being a Wednesday night, the Hofbräuhaus was not exactly busy and so I strode past the classic bench tables of a bierhalle, headed straight for my favourite place to drink, the bar itself.
Behind the bar stands the heartbeat of any brewpub, the coppers, and in this case actually copper, or at least copper clad, shining brightly. I was actually thrilled when I saw them, I knew their beers would be brewed in the US rather than shipped from Germany, but for some reason I hadn't expected them to be brewed in house. The thought of fresh, brewed in situ, Hofbräuhaus lagers filled my heart with joy. Yeah, I am a sucker for pretty much all beer and food related Teutonic things, I would say "German" but let's not leave out the Austrians shall we?
When in Rome and all that jazz, I started out with a half litre (yes!!) of the Hofbräuhaus Original...
Original is a Helles that is clean, crisp, with a nice noble hop bite and enough malt body to make it wonderfully easy drinking without dissipating into wateriness. It was a lovely beer with which to stare in bafflement at the food menu - how exactly does an avowed teutonophile decide between schnitzel and wurst? With a half litre of dunkel perhaps?
As I said it was cold in Cleveland, about 30°F when I arrived and there it had stayed in anticipation of warmer times, and so the dunkel just seemed more like cold weather drinking. This was lovely, rich, spicy, gently warming, touches of cocoa, tobacco, and that light cinnamon thing that you get with German hops. With a decision made on the food front, jägerschnitzel, another half litre was duly ordered as I had found my beery muse for the night.
I am fairly sure that Hofbräuhaus Cleveland will not win many friends among the punks and illuminati of the craft beer world, but for those of us who love a well made, classic, German style lager, it is a great place and one that if ever life takes me to Cleveland again will be due another visit.
Thinking about it in light of the news that Stone had sold their Berlin brewery to BrewDog, maybe the problem was craft beer's attitude to Germany rather than Germany's attitude to craft beer, after all Bavaria basically invented "traditional ingredients". Perhaps in the beer drinking heartlands of the world, there is less demand for beers "with a twist", and perhaps craft beer largely fails to understand that for the normal German drinker something like a helles, pilsner, or dunkel is as good as they want it to get?
And who is to say they are wrong? Not this guy, that's for sure.
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I think what is being missed is that in Germany good beer is a staple - craft beer is a gimmick. Most people go out and drink a good beer for 3-4 euros or so for a half litre in a normal pub. Why pay the extra 2 or 3 euros for some weird stuff that tastes like somebody has poured fruit juice in?
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