Local? My Arse!

If you've been following Fuggled for a while then you will know that I generally hold the whole 'craft' beer thing rather lightly. I don't really give much of a toss about the corporate structure of the company making the beer I drink, as long as it tastes good then I am generally a happy camper. However, one thing that I do appreciate is honesty in advertising. You can imagine then my dismay at wandering into the store yesterday and seeing the following:

Now, this isn't some half baked rant about the 'crafty' beers as opposed to the 'real thing', but rather a half baked rant about the terminology in this poster adorning a stack of Blue Moon...'locally "craft brewed"'? Really? Who the fuck does the cretin that came up with this poster think he or she is kidding?

Last time I looked there is no 'Blue Moon Brewing Co' in Virginia, but then, as we all know, Blue Moon is a brand of the brewing giant MillerCoors (a joint venture between Molson Coors and SABMiller in the US), and there is a MillerCoors brewery in Virginia. Said brewery is just across the mountains, and perhaps it is the only part of this advert which is true as it is in the Shenandoah Valley.

Do the marketing geniuses behind this poster honestly think that anyone with half a brain cell is going to believe that Blue Moon is 'local' in the same way as Devils Backbone, Hardywood or the soon to open Three Notch'd Brewing?